If there’s a Ugandan song you should know by now, the dancehall hit “Pull Up” by the duo, Voltage Music. I can confidently say that it is in my top 5 releases of 2016 so far. The very energetic single off the “Breakout” album has been doing the rounds on radio stations for the greater part of the year and has also slowly become a popular club anthem.
After a very long wait, the video for this song is finally out and it was definitely worth the wait. Directed by Sasha Vybz for Savy Filmz, the video takes on a race track concept, being shot at a highway construction site outside Kampala city.
Before I go any further, I have to commend Sasha and Voltage Music on the concept choice seeing as it’s getting easier to notice how many video directors keep replicating certain music video templates with just a few tweaks. Even though on a fundamental level, it’s a “fast cars and hot girls” idea, Sasha takes it in a different direction.
The video has some amazing camera work with a number of magnificent aerial shots that switch between different sweeping speeds to capture the grandeur of the location in its entirety.
The director also makes an effort to include a good number of car action shots from high speed chases to doughnut drifts raising mini dust clouds, even though I feel like he could have gotten some more majestic up-close adrenaline-inducing shots that really bring out the thrill of an actual car race.
If you like seeing girls whining and shaking booty, there’s surely enough of that in this video. The girls execute some interesting choreography in their dance routines and they do a fair job at matching the high energy of this song.
It’s interesting to see that an effort was made to have a balance between erotic moves and simple non-sexually charged moves seeing as the bulk of dancehall videos tend to focus more on the former.
When it comes to costumes, props and the general setup, from the black and white checkered flags to the overalls and gloves, the video is spot on as the director manages to create a realistic car race setting. All-in-all, there’s a lot to look at in the video and Sasha Vybz did a great job at executing a concept that isn’t so common in Ugandan music videos.
Voltage Music has had a good year having managed to get a good number of songs from their “Breakout” album in rotation on numerous T.V. and radio stations and also doing a number of performances including one at the recent Club Mega Fest.
With your support, they will certainly become the next big name in Ugandan dancehall and one of Uganda’s hottest duos so check out the video and share it as much as you can.